Capgemini

How marketing will become the greatest advocate of RFID.

How to maximize trade funds investments with advanced analytics

In its attempts to better compete with industry leader Nike, adidas-Salomon AG will acquire all of the outstanding shares of Reebok International Ltd. for approximately $3.8 billion.

Retailers need to be equal partners with consumer goods firms in addressing consistency issues

In a world where it seems as though so much undue pressure is being thrust upon the CPG industry by their retail "partners", I find it oddly amusing when many of the CPG executives I talk to are more than happy to discuss the finer points of growing their customers business.

Understanding the ins and outs of the current Marketing Resource Management landscape

Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.