Brown-Forman Corp.

Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf.

Brown-Forman Corporation will purchase Diplomático Rum and related assets from Destillers United Group S.L. for an undisclosed amount.

The Coca-Cola Company is moving more deeply into the ready-to-drink (RTD) alcohol beverage market through a new partnership with Brown-Forman.

The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.