Brown-Forman Shuffles Marketing Leadership Team for Whiskey BrandsMark Bacon was named managing director of Jack Daniel’s Brands, and Mia Simpson Culp was named managing director, Woodford Reserve and Old Forester. Glass Box Models and AI-Fueled Creative: How Brown-Forman Is Evolving to Win the Digital Shelf Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf. Brown-Forman Acquiring Diplomático Rum Brown-Forman Corporation will purchase Diplomático Rum and related assets from Destillers United Group S.L. for an undisclosed amount. Jack and Coke In a Can: Coca-Cola Teams With Brown-Forman The Coca-Cola Company is moving more deeply into the ready-to-drink (RTD) alcohol beverage market through a new partnership with Brown-Forman. Brown-Forman to Elevate CIO to Executive Leadership Team, Transition CFO The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting. Jack Daniel’s Tells AR-Flavored Stories Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.
