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American Eagle Outfitters, Inc.

  • Elevating Trade Promotion Management to Trade Promotion Optimization

    As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.
  • Africa's Consumer Economy on the Rise

    A couple of months ago, The Economist reported that the African economy, rather than being damaged by last years collapse in commodity prices, was actually standing its ground even despite its historical dependency on the extractive industry.
  • IDC Manufacturing Insights Expands PLM Coverage

    A seasoned research analysts joins the team to extend the product lifecycle management coverage area.
  • DSRs Drive Sales & Marketing Success

    Roughly one-third of food and beverage, CPG and pharmaceutical companies are actively using a DSR. Find out how your competitors and peer companies are investing in downstream data for success.
  • AMR Explains Marketing Simulation Technology

    Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.
  • Goodyear Makes a Case for Demand-Driven S&OP

    The implementation of demand-driven S&OP is often a daunting task for even the most capable organizations. Find out how Goodyear still gained a successful "advantaged supply chain" despite an extremely turbulent market.
  • Dannon, Tasty Baking CIOs Discuss 2009 Tech Trends

    In a time of economic uncertainty, it is crucial to prioritize IT and business investments even as budgets continue to tighten. Read more to get the CIO perspective on IT spending for 2009/2010.
  • Sales and Marketing Study Results 2009

    Thursday, June 18, 2009 |60 min.
    Panelists:
    - Lora Cecere, VP, Consumer Products, AMR Research
    - Jon Harding, CIO, Conair Corp.
    - Stan Pingelski, Director NA Sales IT, Campbell Soup
    - Robert Russell, Director Industry Solutions, Consumer Goods, Retail and Hospitality, AT&T
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