If brands needed yet another reason to prioritize discoverability for digital grocery, here’s one more: Even consumers with low loyalty to e-commerce usage had online baskets that were more than double the size of their in-store ones.
Sometimes data leads the way to new and exciting opportunities; sometimes it prevents us from making profoundly terrible decisions; and sometimes it simply helps us understand the sky isn’t falling.
Yael Cosset, senior VP and chief information officer of The Kroger Co., is taking the helm of the company’s alternative business profit portfolio and 84.51˚, its data analytics subsidiary.
The ambitious "Restock Kroger" plan will use shopper data, experiential technology and, yes, some CPG dollars, to reposition the retailer for the modern marketplace.
