11/25/2018 Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
9/24/2018 Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
5/25/2018 AI-driven analytics is poised to replace old-fashioned gut instinct —mostly.
2/5/2018 Sure, Amazon might ultimately take over the world. But don't shut off the mall lights just yet.
11/13/2017 Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.
10/19/2017 National brands shouldn't forget that product quality is still the best defense against an increasingly competitive business environment.
7/25/2017 The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.
5/26/2017 One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
2/26/2017 Oh, so now you want to measure in-store behavior?
2/2/2017 Just a quick thought on the benefits of IoT-enabled products, courtesy of Under Armour.
1/3/2017 Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.
