Cabela's Connects with Customers Online

Cabela's uses RightNow On Demand customer relationship management (CRM) to chat and connect with customers online. The outdoor retailer uses CRM to assist customers during their online shopping experiences. As a result, the company has reduced the amount of abandoned shopping carts. Cabela's also has built and continuously refines a searchable online knowledge foundation that helps customers easily find the information they need 24 hours a day on the company's website. The retailer uses RightNow to reply to most customers emails within 2.5 hours.