Strategy

Retail & Consumer CEOs Will Tap COVID Playbooks to Navigate Uncertainty: Report
Even as they keep a close eye on geopolitical conflicts and volatile global economies, industry leaders are confident that the lessons they learned navigating the COVID-19 pandemic will help them weather whatever comes next.
Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics
The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.

What’s Next in CPG and Retail: Experts Weigh In at Groceryshop 2024

A snapshot of trends that today’s CPG execs might want to keep on their radars.
How SpartanNash’s Retail-Wholesale Feedback Loop Elevates Customer Experiences

SpartanNash is building out its digital infrastructure and leaning into the power of insights for more personalized and effective customer experiences.
How Kellanova, Kenvue & PepsiCo Use Digital-First, Consumer-Centric Personalization

According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models.
Quip Polishes Its Subscription Strategy With Data

Dental health and wellness company Quip is scaling its subscription strategy, tapping into new data and insights to create smarter experiences for consumers.
What Edgy Consumers Could Mean for Q4: Gartner

Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.
Michael Del Pozzo To Head Up Hershey’s U.S. Confection Business

The Hershey Company has named a new leader for its U.S. confection business. Get the details.
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.
All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions

While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.

Retail & Consumer CEOs Will Tap COVID Playbooks to Navigate Uncertainty: Report

Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

What’s Next in CPG and Retail: Experts Weigh In at Groceryshop 2024

How SpartanNash’s Retail-Wholesale Feedback Loop Elevates Customer Experiences

How Kellanova, Kenvue & PepsiCo Use Digital-First, Consumer-Centric Personalization

Quip Polishes Its Subscription Strategy With Data

What Edgy Consumers Could Mean for Q4: Gartner

Michael Del Pozzo To Head Up Hershey’s U.S. Confection Business

Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions