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Research Topic

  • Fall 2015 New Tech Showcase

    To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.

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  • Solution Provider News: December 2015

    New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. 

  • Lotus Bakeries Gains a Sweet View of Forecasting

    A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.
  • S&OP: The Four Point Difference

    Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.
  • An Untapped Opportunity

    Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
  • 10 Digital Transformation Predictions in CG

    International Data Corporation (IDC) kicks off its IDC FutureScape series of more than 30 on-demand Web conferences. Find out what the IDC's ten predictions for worldwide digital transformation are, covered in one of the first web conferences.
  • Retail Execution Optimization Improves Performance of In-Store Merchandising, Sales Teams

    A new offering will help consumer goods companies and brokers maximize the value of every store visit.
  • Quri to Help Brands Unlock $33.5 Billion in Sales from Promotion Planning Optimization

    Quri Academy launches and will offer a series of events to educate and train the industry on best practices.
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