Trade Promotion

Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.

Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.

Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.

Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.

Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?

In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.