Research Topic

Morrison will succeed Douglas R. Conant, who will step down as President and CEO on July 31, 2011, after more than a decade in that role.

Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.

Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

A progress report on the retail industry's adoption of mobile and social initiatives.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.