Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online LandscapeThe company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning. Lowe's Scales Marketplace as Video Connects Digital Discovery to StoresLowe’s is increasingly bullish on its Marketplace e-commerce platform as a major growth engine, while expanding investments in video and visualization have the potential to bring those digital gains into the store. SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines Pre-seeding social media influencers with early products is seen as key to DTC growth.
