Social Media

Thomas Ortis, CMO of Eboost, an energy drink and supplement company, shares how they’re using digital twins and generative AI to connect with consumers.

The company’s new M0.0NSHOT hightop sneakers use specially sourced materials to achieve a carbon footprint of net 0.0 kg CO2. Allbirds is calling on the rest of the fashion world to copy its method, and is giving away the “recipe” for public use.

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.

General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI. 

Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.

Nike is marrying its consumer feedback loop with its virtual ambitions through the launch of its first member-inspired virtual products. 

Whether a ban, pullback, or imposed restrictions, changes to TikTok’s availability could spell trouble for brands who are relying on social commerce more than ever. Learn about the potential repercussions.

Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.