Newell Brands Drives Digital, Commercial Growth With Two Hires: Tambi Younes, Michael DrymalskiThe two leadership appointments aim to accelerate the manufacturer's digital and commercial growth initiatives. E.l.f. Gets Granular on Color-Matching With New Makeup Personalization ToolE.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences. Clorox Neuroscience Experiment Says Cleaning Brings Joy The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities.
