Mobile Marketing

While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.

Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.

The Kimberly-Clark brand sought a digital agency to grow the use of online media as part of its overall marketing mix.

In a commitment to sustainability and efforts to go greener, Garnier provides its first comprehensive solution for all personal care and beauty packaging waste.

Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.

The companies on this list are masters of innovation. They have to be in order to stay on the "hot" list with novel products that leverage emerging technologies. Even Monopoly has gone digital. Check out who leads the way with play.

Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.