Games/ Contests/ Sweepstakes

With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.

The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.

Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.

Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.

With over 61 million votes cast, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.

The Pepsi Refresh Project is expected to fund twice as many ideas to move communities forward in 2011.