Entertainment Tie-ins / Licensing

Pepsi announces the addition of 1893, inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.

Nestle celebrates its 150th anniversary in 2016 with particular focus on events in Vevey, Switzerland where the company was founded.

Toy company Hasbro lands on Fast Company's 50 Most Innovative Companies for 2016 list for the first time. Find out the rest of the leading enterprises and rising newcomers that made the list.

Pokmon celebrates 20 years since the first video games launched in Japan for the Game Boy system. To celebrate, TOMY will release one retailer-exclusive Mythical Pokmon each month.

General Mills announces its 150th birthday with plans for a year-long celebration. Delve into the impact General Mills has had on a century and a half of food around the world.

The public voted and here are the best Super Bowl 50 commercials from USA TODAY's ad poll:

Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions.

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.