Executive chef Roy Choi joins the campaign to share creative SPAM recipes, and the first-ever brand spokescharacter takes over its social media properties.
Initially conceived in the late 1990s based on the success of Nespresso, Nestl's BabyNes system is a breakthrough innovation for mothers when breastfeeding has finished.
Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.
