Digital Marketing

More than 200 executives from leading consumer goods and retail organizations worked together to focus on how the industry can bring benefits to consumers through collaborative initiatives. The effort was triggered by the significant changes in society, consumer behavior, the environment and technology. In the end, two megatrends and three action plans emerged.

The award recognizes the collaboration on a commercial services program in which Accenture manages P&Gs digital marketing campaigns, e-retailer content and virtual reality centers.

After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.

When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.

Committed to the open innovation process, Elmer's invites unique ideas and fresh approaches for its brand segments from suppliers, consumers and other potential collaboration partners.

The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products.

A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.

The acquisition, Nestls first investment in an online content property, is a major step in the companys efforts to better serve and enhance the lives of consumers through digital technology and content.