Digital Marketing

Customers can scan QR-codes from their mobile device and order select items, including diapers, mascara, shampoo and toothpaste in bus shelters.

The acquisition, Nestls first investment in an online content property, is a major step in the companys efforts to better serve and enhance the lives of consumers through digital technology and content.

Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.

A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.

Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.

With all the sites' new features found on the homepage, finding useful potty training tips, new products, promotions and fun games is even quicker.

In just a month since launch, Unilever's Dove Real Beauty Sketches film became the No. 1 viewed online video advertisement of all time. It has also been uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries. Find out why and how the campaign evoked an unmatched emotional reaction in millions of consumers worldwide.

Kraft Foods Group brand, Oscar Mayer, is leveraging a groundbreaking new mobile application, MONTAJ.