Consumers are invited to become a member of the Sweet Deed Society on the Santa Cruz Organic Facebook page and nominate a friend who has done a good deed.
Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.
Nestl in the United States released its 2011 Creating Shared Value report detailing new accomplishments in the areas of nutrition, sustainable business practices, and economic and community development.
By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.