Marketing Tactics

Until Adidas has secured a replacement, Rorsted will remain in the role. The search for a successor is in progress. Learn more.

Colgate-Palmolive is accelerating its digital transformation across the enterprise in part by leveraging the capabilities it’s developed within the growing Hill’s Pet Nutrition business.

Consumer Goods Technology has been shortlisted for an Eddie & Ozzie award from Folio. Learn more.

Utz Brands is investing in both its marketing and supply chain capabilities as the company continues to operate in growth mode. 

As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.

Strong retail execution, improved retailer collaboration, and an especially sunny summer have all combined for good news for Edgewell, which said it’s using its in-house digital prowess to share data with retailers. 

As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.