Marketing

Registration Is Open! 2026 Consumer Goods Sales & Marketing Tech Summit
The 2026 Summit will focus on how commerce is being rewritten in real time, and explore new frameworks to build relevance in a landscape that no longer follows a straight line.
Haleon Names Richard Manso U.S. Chief Marketing Officer
His appointment comes at a time when individuals are turning toward more self-directed, active roles in managing their well-being as they increasingly seek seamless, personalized and on-demand experiences.

Why Reaching Gen Z Men Is a Growth Opportunity

Why brands and marketers are falling short and where the opportunity lies.
Southern Glazer's Expands Distribution With Holladay, McCormick Distilling Agreement

Southern Glazer's will provide support for both on- and off-premise accounts.
Unilever's Blueprint for Turning Impressions Into Affiliation

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.
Henkel Acquires Not Your Mother's Haircare Brand

The transaction includes buying out parent company DeMert Brands from private equity firm Main Post Partners.
Hershey Taps Katya Hall to Bridge the Gap Between Enterprise Tech, Market Growth

See who will be responsible for translating enterprise tech investments into actionable growth strategies across sales, marketing and commerce.
GLP-1 Is Driving Discovery Across Channels; Are CPGs Showing Up Correctly?

While it can be tempting to seize a trend for all its worth, CPG brands would be wise to take a more nuanced approach when it comes to GLP-1 medications.
Mars, PepsiCo Partner With Google Cloud on Enterprise-Wide AI Transformations

See how both companies will leverage the same platform to solve unique business challenges.
Unilever Grows Supplement Portfolio With Grüns Acquisition

The moves is part of an overall strategy to build stronger portfolios in four categories: beauty and wellness, personal care, home care and nutrition.

Registration Is Open! 2026 Consumer Goods Sales & Marketing Tech Summit

Haleon Names Richard Manso U.S. Chief Marketing Officer

Why Reaching Gen Z Men Is a Growth Opportunity

Southern Glazer's Expands Distribution With Holladay, McCormick Distilling Agreement

Unilever's Blueprint for Turning Impressions Into Affiliation

Henkel Acquires Not Your Mother's Haircare Brand

Hershey Taps Katya Hall to Bridge the Gap Between Enterprise Tech, Market Growth

GLP-1 Is Driving Discovery Across Channels; Are CPGs Showing Up Correctly?

Mars, PepsiCo Partner With Google Cloud on Enterprise-Wide AI Transformations

Unilever Grows Supplement Portfolio With Grüns Acquisition