Marketing

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

The openings signify the snack giant’s newest effort to expand its presence in the away-from-home channel.

With what it calls "One Hershey,'" the company centralizes global brand marketing, creating streamlined processes under a single integrated structure for brand growth, category management and consumer insights.

Company leadership shared how it is using AI in a variety of ways, leaning on data clean rooms, digital twins and intelligent promotions to get products in front of consumers, no matter where they shop.

Data insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles.

The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.

The leadership shift comes at a time when Unilever is progressing on an AI- and tech-enabled growth strategy.

The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts.