Olay Upgrades Skin Advisor With Gen AI, Predictive ModelingConsumers can simulate how their recommended skincare routine is expected to perform over time. Learn how. Bayer Hires Analytics, Marketing, Operations Executives for Consumer Health BusinessThe executive appointments are part of the company's goal to expedite decision-making and optimize commercial execution. How Carbone Fine Food Uses Shelf Discovery to Drive Brand Switching Driving growth in a crowded center-store category requires a carefully constructed "cheat code," according to Carbone Fine Food CEO Eric Skae. Unilever Reengineers R&D and Marketing for the AI Age This is the latest step in the company’s transformation into a digital-simulation-driven, algorithm-optimized enterprise. Speak at the Consumer Goods Sales & Marketing Tech Summit Have you transformed your brand or operations through the use of next-gen technology or consumer engagement strategies? Unilever to Test Quantum Computing in U.S. Innovation Center Teams working in this space will look at the potential of quantum computing and new breakthroughs in neuroscience, skin biology and human physiology. Clorox Uses Social Commerce to Test New Scents The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation. Before You Copy the Retention Playbook, Check What Kind of Category You're In The issue is not retention itself. It is applying retention logic too early in a category's life. Unilever Drives Digital Commerce Growth With AI-Enabled Strategy There's an increased expectation around convenience, social visibility, digital agility and direct brand interaction, according to the company. SharkNinja Hires Estée Lauder Vet Raheel Khan to Lead Commercial Intelligence He will help enable faster decision-making through consumer-centric and AI-enabled capabilities. 1 2 3 4 5 Next Last
