A new partnership builds on its ecosystem of tech providers — a collaboration strategy that will help introduce increased speed and agility into operations while also yielding cost savings through new efficiencies.
The effort revamps the company's organization structure, de-siloing it from an e-commerce business in a brick-and-mortar business and turning it into a single, commercial, holistic organization.
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
While the foundational work has been established, P&G is working toward embedding AI across the enterprise to yield new optimizations and cost efficiencies and better meet consumer needs.
Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity.
Lowe’s is increasingly bullish on its Marketplace e-commerce platform as a major growth engine, while expanding investments in video and visualization have the potential to bring those digital gains into the store.
