Company leadership shared how it is using AI in a variety of ways, leaning on data clean rooms, digital twins and intelligent promotions to get products in front of consumers, no matter where they shop.
The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.
The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts.
This is part of Heineken's ongoing Connected Worker initiative, which has so far been deployed to more than 150 breweries and 80% of the factory workforce.
A new partnership builds on its ecosystem of tech providers — a collaboration strategy that will help introduce increased speed and agility into operations while also yielding cost savings through new efficiencies.
