Groceryshop

While the rapid ascent of retail media may be exciting, the retailers that want PepsiCo’s spend need to bring their receipts.

SpartanNash is building out its digital infrastructure and leaning into the power of insights for more personalized and effective customer experiences.

CPG supply chain professionals are increasingly taking notice of where they should fit within the blistering growth of retail media.

Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Mars Wrigley's Deepak Jose shares how they’re using data analytics to engage today’s consumers in new and innovative ways.  

PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.   

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.