Data-Rich, Action-Poor: Survey Says Few Brands Feel Effective When Acting on Customer DataCustomer data should be able to help marketers better hone their strategies, but many brands struggle to actually use the information they have gathered effectively. Nestle Plans To Double Consumer Data Records & Sales From E-com By 2025Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records. First Previous 4 5 6
