Corporate Governance

With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.

Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.

It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer.

In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.

Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth

Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance

In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.

Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield.