Corporate Governance

Understanding the ins and outs of the current Marketing Resource Management landscape

Service-oriented architectures and other capabilities are creating a flexible e-commerce environment

Product development strategies open the door to widespread business opportunities

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

Back by popular demand, this hot industry event takes another bite out of the big apple

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship.