The acquisition further extends IBMs Smarter Commerce initiative by adding cloud-based software to help companies drive profitability through measurable pricing, promotion, and assortment planning.
A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.
Griffin will combine with Acostas Marketing Group to form AMG Strategic Advisors, a new business unit to be led by Griffins co-founder and CEO Carrie Shea.
The General Mills Worldwide Innovation Network shares key insights of its X3 Process, a new approach developed to provide a step-by-step roadmap for the company's open innovation projects. Why share? General Mills anticipates others will find success using the non-linear approach to guide innovation efforts as well.
With network optimization as the goal, Transplace recommends strategic assignment of carriers to all of the lanes within the Doles North American freight network.
Deckers recognized an immediate increase in customer engagement upon switching to Demandware, including a 14 percent increase in conversion on UGGAustralia.com in the first week.