Though Darice is a family operation, the company is a major global competitor with a wide variety of products and capabilities. The company gained the flexibility to manage changes in its fulfillment processes and streamline operations by leveraging Manhattan SCALE.
With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.
Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.
The addition of MeadWestvaco's Consumer & Office Products business increases ACCO Brands' 2011 revenues by more than 50 percent, with approximately 80 percent of sales of the combined businesses coming from category-leading brands.
