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Corporate Governance

  • The Reputation Imperative

    As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.
  • McCormick Leaves a Mark on Consumers

    McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.
  • Kraft Foods Achieves Active Execution

    In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.
  • Kimberly-Clark Pursuing Spin-Off Of Health Care Business

    A spin-off would create a stand-alone, publicly traded health care company with approximately $1.6 billion in annual net sales and leading market positions in both surgical and infection prevention products and medical devices.
  • Starbucks to Pay $2.7B to Kraft

    The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract.
  • Revlon Names President and CEO

    The new CEO joins the company as part of its recent acquisition of The Colomer Group, and comes from prior roles at Reckitt Benckiser, J&J and P&G.
  • Smart Approach to ASM to Improve Business Efficiency and Performance

    Application Support and Maintenance (ASM) is quickly becoming an IT agenda, but probably not for the right reasons.
  • Quaker Oats Brand Mascot to Support Movember Movement

    "Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.
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