Returning in person to the Drake Hotel in Chicago once again, Analytics Unite 2023 will be showcasing top tier executive talent. Learn more about our lineup, featuring Mars Wrigley and GoGo squeeZ, and introducing Tarun Kataria as our co-chair.
General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy.
Learn about their digital transformation investments across the supply chain — despite ongoing economic headwinds — and how these changes will trickle down to the end-consumer.
The complexity of ecosystem partners is placing unprecedented demands on IT infrastructure, ones extreme enough that old architectures and patchworks of systems can’t keep up. Learn more.
Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more.
P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, digital acumen, and environmental sustainability. Learn more.
The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level.
A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.
