The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.
Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.
Walt Freese, former CEO of Ben & Jerry's, will direct the next phase of Stonyfield growth; Gary Hirshberg will continue in leadership roles with Stonyfield and Danone.
