Strategy

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Historically,Land O' Lakes ran as a holding company with many separate entities. Over time,this resulted in an overly complex IT environment. In 2005,a strategic decision was made to move toward an operating company mode. Here, two company VPs give an exclusive update on Project Catalyst'sprogress.

Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.

Soon after the company's formation,the Sun Products' IT team needed establish a new IT environment. This entailedreplacing every software system, including a combination of packaged andproprietary applications, in a five-month time frame.

This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010.

Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.

Majority owned by employees, the company continues growth while exceeding financial targets.

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.