Strategy

The move may incite a bidding war with Bayer, which offered approximately $1.2 billion in October to acquire the leading provider of branded vitamins, nutrition supplements and nutrition bars in the United States and elsewhere.

The former P&G executive will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon research & development, new product development and packaging, and the Liz Earle business.

The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand.

Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.

When Energizer Personal Care acquired Playtex, it adopted a TPM system to standardize processes. But the task of harmonizing brands while implementing the application came with user adoption issues.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Unilever expects to take advantage of new functionality, one of them being the possibility of collecting photos through the SFA system while doing surveys.

The company expects to achieve gross cost savings of approximately $200 million, approximately a quarter of which will be used to increase investment in brand building and innovation, and enable investments in IT systems.