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Strategy

  • Lipton Brews New Marketing Campaign

    The multi-channel campaign includes television, digital, in store, social, public relations and a worldwide contest on Instagram.

  • Flowers Foods to Buy Hostess Breads

    Flowers agrees to purchase the Wonder, Nature's Pride, Merita, Home Pride and Butternut bread brands; 20 bakeries and approximately 38 depots for $360 million.

  • LeapFrog Launches New Developer Program

    "Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center.

  • Walmart to Boost Sourcing of U.S. Products

    Walmart and Sam's Club will buy an additional $50 billion in U.S. products over the next 10 years.

  • Swatch to Acquire Harry Winston

    The two companies will also explore the opportunities for a joint diamond polishing venture bringing together the manufacturing and diamond expertise of the two companies.

  • Rocky Mountain Chocolate Acquires Yogurtini

    Rocky Mountain already currently franchises and/or operates 16 self-serve frozen yogurt stores under the name Aspen Leaf Yogurt.

  • Snyder's-Lance Names CEO

    Pretzel maker Snyder's-Lance is promoting its president and COO Carl Lee to lead the company, as CEO David Singer plans to retire in May.

  • ERP Evolution at Silver Spring Foods

    The world has changed a lot since 1929 and so has the way Silver Spring Foods (SSF) runs its business. Its old ERP system was unable to evolve as the company continued to grow. Find out how a new solution now enables SSF real-time access to every facet of its business, which greatly impacts its ability to make decisions.
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