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Strategy

  • American Standard Brands Innovates for the Greater Good

    An inspiring new project from American Standard Brands demonstrates how consumer marketing expertise paired with engineering know-how can open up opportunities in emerging markets.
  • Digital Asset Management

    Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.
  • 200 Years Strong

    Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.
  • The Carlsberg Group Goes 'GloCal'

    The Carlsberg Group introduces a vision for business it calls GloCal, which aims for global efficiency while staying true to its local roots.
  • Shell Upgrades Global Unified Communication Platform

    With the help of AT&T, Shell employees will be able to connect to one another using a wide range of connected devices such as PCs, tablets and smartphones.
  • Clorox Introduces Two Product Initiatives

    These programs are expected to help the company continue making more sustainable ingredient choices and ensure consumers can make informed decisions about their cleaning and disinfecting products.
  • 2014 Fastest-Growing CG Companies

    In 2012,CGT first reported the fastest-growing consumer goods companies according to Fortune, which included three apparel companies, and one beverage company. Two years later, this list adds a couple more big CG names into the roster, including two powerhouse brands: Keurig and Under Armour.
  • Best Practices for Building Talent in Analytics

    Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now.
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