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Strategy

  • Danone Takes a Standard Approach to TPM in China

    No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.

  • Emerging Markets: Hype Vs. Reality

    John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.

  • A Grand Entrance

    M&M's brand celebrated the grand opening of its first M&M's World store in Asia -- M&M's World Shanghai -- on East Nanjing Road.

  • American Standard Brands Innovates for the Greater Good

    An inspiring new project from American Standard Brands demonstrates how consumer marketing expertise paired with engineering know-how can open up opportunities in emerging markets.

  • Digital Asset Management

    Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.

  • 200 Years Strong

    Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.

  • The Carlsberg Group Goes 'GloCal'

    The Carlsberg Group introduces a vision for business it calls GloCal, which aims for global efficiency while staying true to its local roots.

  • Shell Upgrades Global Unified Communication Platform

    With the help of AT&T, Shell employees will be able to connect to one another using a wide range of connected devices such as PCs, tablets and smartphones.
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