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Strategy

  • PepsiCo Partnership Nurtures Marketing Leaders

    As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.
  • General Mills Promises Strong Product Lineup for the New Year

    Beginning in January, the company will launch more than 50 new products that meet increasing consumer demand for better-for-you snacks, products with simple ingredients, protein, gluten-free and bold flavors.
  • Coca-Cola Appoints Chief Customer and Commercial Leadership Officer

    Julie Hamilton will lead a worldwide organization responsible for growing sales and profits with more than 20 million customers who serve Coca-Cola beverages to 1.9 billion consumers a day in more than 200 countries.
  • Brown Shoe Company Sells Shoes.com

    While Shoes.com has been a beneficial part of the company, leadership believes now is the right time to focus its attention on Famous.com and its branded wholesale e-commerce sites.
  • Gregg Ribatt Joins Crocs as CEO

    Veteran footwear and apparel executive Gregg Ribatt has been named CEO of Crocs, Inc. and is expected to join the company in late January 2015.
  • The Top Headlines of 2014

    ?Changing consumer preferences, market predictions and big data dominated as conversations within the CGT community in 2014, alongside longstanding favorites, including TPM and anything to do with P&G. Before the hustle and bustle of the New Year begins, take a moment reminisce about the trends and challenges we faced in 2014.
  • A Note from Strategy& (October 2014 Meeting Wrap-Up)

    It was great to see everyone in sunny Orlando this October!
  • 2014 Awards Winners: CIO of the Year

    CGT honors David Stahl, Chief Information Officer for the company formerly known as Hillshire Brands (now part of Tyson Foods) for making a demonstrable business impact in his organization through the implementation and successful use of technology.
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