Strategy

Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

Mondelez International will sell its 50 percent interest in Ajinomoto General Foods to its joint venture partner, Ajinomoto Co, as part of its ongoing efforts to further focus its portfolio on snacking products.

In September Hershey announced the retirement of CFO David Tacka. Last week the company named Patricia Little to succeed him, effective March 16.

In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.

CGT's Industry Liaison, Werner Graf, provides some lesser-known resources for innovation including how to match your customers' pain points with the right technology, for success.

Mondelez International announced Roberto Marques will join the company in mid-March as EVP and President, North America. He will lead the company's $7 billion business in the U.S. and Canada.

Energizer announced the names of the two new companies upon separation, targeted for July 1, 2015. The Personal Care Division will be named Edgewell Personal Care and the Household Product Division will retain the Energizer name and logo.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.