Strategy

Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.

With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.

Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position.

Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.

When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.

Global beverage alcohol company Diageo is changes the name of its U.S. beer business, announces new products, and appoints

Nestle and Samsung announce a research collaboration to explore the potential of nutrition science and digital sensor technologies to provide new insights into healthy living.

Sees Candies adds a solution to validate and relay accurate and timely transaction information throughout the enterprise, integrating data from its Point of Sale and legacy back end systems.