Strategy

Most recently chief operation officer of Kind Snacks, Poland succeeds the retiring Bob Furbee.

The Coca-Cola Company has partnered with Constellation Brands to bring an alcohol version of its Fresca brand to market.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

The first step to solving any challenge is to understand it, and understanding comes from measuring and analyzing with the best data possible.

Industry insider Justin Honaman gives his annual take on the top trends to watch in the New Year.

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.

The ice cream company, which includes such names as FatBoy, Jolly Llama and ChurnBaby brands in its portfolio, was founded in 1925 and is based in Cache Valley, Utah.

While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.