Companies need to find new sources of efficiencies, and one of the key levers would be to look at unlocking value in the way CPG companies manufacture products.
Consumers are eager to see sustainable packaging become more mainstream, but that doesn’t mean they necessarily trust the companies behind their development.
Colgate-Palmolive is scaling digital learnings from the success of its Hill’s Pet Nutrition business across the company, including through packaging and e-commerce.
CGT parent EnsembleIQ is scaling up its EIQ BrandLab marketing division into an independent business unit, providing cutting-edge creative capabilities delivered through platforms beyond its own B2B media brands.
While the metaverse remains difficult to define, it’s certainly at the forefront of many conversations in the consumer goods industry. Where does your company stand in its state of readiness?
Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.
