The Procter & Gamble Company announces the signing of a definitive agreement to merge 43 of its beauty brands with Coty Inc. The transaction includes P&Gs global salon professional hair care and color, retail hair color, cosmetics and fine fragrance businesses.
The rise of the Internet of Things (IoT) has brought with it increased focus on "connected products. The new IDC PlanScape emphasizes the critical role of connected products in after-sales service transformation.
For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.