Marketing

Consumer goods data and analytics provider Nielsen’s Global Consumer Business unveiled a new brand identity that includes a new company name and logo.

Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton.

The beverage company made a series of leadership changes that include several executive members assuming new responsibilities.

In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.

Did you miss Analytics Unite? Learn how you can still explore the virtual summit.

It was not long before Dewey’s Bakery and Farm & Oven Snacks figured out that they had something much bigger if they merged. Here, we ask the newly formed partners five questions for integrating the two brands.

Nicolas Hieronimus has been elevated from deputy CEO to CEO of L’Oreal, succeeding the retiring Jean-Paul Agon on May 1, 2021, and ending an 18-month process.