The ads emphasize the companys role in helping associates and customers live better through the launch of national television and digital advertising, and an accompanying web site.
In just five short years, Hamdi Ulukaya transformed a small shuttered dairy plant into a $1 billion business that produces the No. 1 selling Greek yogurt brand in America. He is now being honored amongst an elite group of innovators, pioneers and game-changers across various disciplines for his entrepreneurial spirit and ability to catalyze a consumer-led movement.
The new President and CEO has managed and significantly increased the business of household names, including Taster's Choice Coffee, Nestle Hot Chocolate and Kit Kat.
Actions expected to generate approximately $40 million in annualized pre-tax savings include closing approximately 170 underperforming domestic retail stores by mid-2014.