LaMotte will lead and oversee the brand's global marketing efforts and messaging across all product categories to continue to extend the reach and impact of KEEN across its retail channels and consumer fanbase.
Together, WhiteWave and Danone are expected to create a unique global company committed to addressing tomorrows consumer trends by providing healthy and sustainable eating and drinking options.
If Hershey Co. considers any new acquisition offer in the coming weeks it could face opposition from some in its namesake town of Hershey, Pennsylvania.
According to The Wall Street Journal, Mondelez International Inc. made a bid to buy chocolate giant Hershey Co. in what would be a blockbuster deal uniting two of the worlds best-known candy makers.