The new President for Kraft Foods Europe began his career with the company in 1992 and has progressed through a number of marketing, strategy and general management roles.
General Mills has licensed the Yoplait brand from Yoplait since 1977, and operates the Yoplait business in the United States. Today, General Mills Yoplait USA business holds the No. 1 brand position in the U.S. yogurt category.
The new structure is expected to allow for a more efficient rollout of increasingly bigger and more scalable innovations, and the optimization of resources behind strategic priorities.
