A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.
The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.
General Mills has licensed the Yoplait brand from Yoplait since 1977, and operates the Yoplait business in the United States. Today, General Mills Yoplait USA business holds the No. 1 brand position in the U.S. yogurt category.
The new structure is expected to allow for a more efficient rollout of increasingly bigger and more scalable innovations, and the optimization of resources behind strategic priorities.
