The transaction will combine well-known brands like S-26 Gold, SMA and Promil with Nestl's existing portfolio of trusted and successful brands such as Nan, Gerber, Lactogen, Nestogen and Cerelac infant cereal.
The new CIO will lead The Hershey Companys Global Information Services Department, including developing global technology strategies that support the companys growth in key emerging markets around the world.
The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.
As a market leader in its region, StarBev provides Molson Coors with a great platform for growth and an excellent foundation from which to extend key brands, such as Carling, into Central and Eastern Europe.