Bryan Merryman, COO of Rocky Mountain Chocolate Factory, has been very pleased with the performance of this opportunity, which gained double-digit sales in test stores.
Working with EDS, Kraft Foods is now positioned to rely on clearly documented IT services and processes that are expected to support its targets of growth, innovation and cost reduction.
As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.