The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers.
There has been a lot written and discussed in the media about the impact of Japans earthquake on markets. Here is one of the best assessments that CGT has encountered on how the tragedy affected the consumer goods supply chain in particular.
The consumer goods giant reports positive results from the first year of its Environmental Supplier Sustainability Scorecard and expands distribution to 600 suppliers.
Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.