First Lady Michelle Obama visited a Walmart store in Springfield, Mo., to celebrate the retailer's progress in making food healthier, more affordable and available to consumers across the country.
TOMS will use a platform from GT Nexus to manage multiple distribution channels, including retail customers, online and the companys giving partner program that supports its One for One model.
In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
