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Consumer Affairs & Relations

  • Heinz Appoints North American Business Lead

    Dave Woodard is expected to lead Heinz North America to new levels of success by leveraging his proven expertise in marketing and innovation, and his keen understanding of consumer behavior.

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

  • Consumers Identify Social Media Pitfalls for Brands

    A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.

  • Walmart CEO Reviews 50 Years of Success

    Duke says each business unit is firing on all cylinders; the overall business is strong, well-positioned and on an upward trajectory.

  • Coca-Cola, Ford, Heinz, Nike, P&G Form New Collaborative

    These five global companies form the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100% plant-based PET materials and fiber in their products.

  • Sara Lee Announces Name of N.A. Spin Off

    Along with the naming announcement, Sara Lee revealed its strategy for its North American foods business, Hillshire Brands Company, which emphasized new product development, marketing investment and disciplined cost control.

  • Diageo Appoints New President in Canada

    A 19-year Diageo veteran will succeed current President and CEO Debra Kelly-Ennis, who has decided to leave the company.

  • Kraft Shareholders Approve Mondelez as New Name

    It's official: Mondelez will serve as an umbrella for the company's many iconic product brands, including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident.
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